At the Diamond Cellar, we search the world for jewelry with the perfect combination of design, craftsmanship and value. No matter what you choose, you can be sure it's the best jewelry available.
We are aggregators of the world's finest brands, so you can expect nothign less when browsing our assortment of Swiss timepieces. Whether you're looking for a gift for someone else, or you're a seasoned timepiece collector shopping for yourself, you'll find the perfect watch here.
We have a long history of craftsmanship that continues today. We are jewelers in the true sense of the word, as we still manufacture and repair right here in our store.
The Diamond Cellar began as a humble repair shop in 1947, and is now one of the largest independent stores in the United States. We pride ourselves on our professional staff of goldsmiths, designers, graduate gemologists and diamond certificate holders who make the Diamond Cellar a world-class jeweler.
Education is the Key. When you visit the Diamond Cellar to shop for a diamond, you will be served by someone who has made it his or her career to know about diamonds and jewelry. Every person that sells at the Diamond Cellar is a Diamond Certificate holder or Graduate Gemologist from the Gemological Institute of America. Our experts have the knowledge it takes to answer all your questions, and educate you about diamonds.
Forevermark believes in the power of promises, from our own promise of beautiful,rare and responsibly sourced diamonds to the promise imparted when you hold hands with someone you never want to let go.
Of all the world’s diamonds, less than one percent is eligible to become Forevermark.
Is your salesperson focused on fulfilling your needs or processing a credit application? Credit is a great tool to acquire the diamond of your dreams, but the focus should be finding that diamond.
Did you know that not all laboratories grade the same. The definition of color and clarity varies from lab to lab. Make sure to visually inspect similar pedigree diamonds for differences keeping in mind that the whiter and cleaner a diamond is, regardless of what the document says, valued higher.
They promise the world, and then you read the fine print. Be vigilant when examining return policies, warranties and service contracts. The peace of mind you felt while reading the bullet points can provide a false sense of security.
A polished diamond’s proportions, or “cut,” affect its light performance, which in turn affects its beauty and overall appeal. Diamonds with fine proportions, symmetry, and polish optimize their interaction with light and have increased brightness, fire and scintillation.
If the stone is cut too shallow, much of the light fails to be refracted at all and leaks out of the bottom.
When light enters a properly cut diamond, it is refracted from facet to facet and comes back through the top to the eye.
If a stone is cut too deep, much of the light is refracted at the wrong angle and lost out the side.
Although many people think of gem quality diamonds as colorless, truly colorless diamonds are actually very rare. Most diamonds used in jewelry are nearly colorless with tints of yellow or brown.
Color grades are determined by comparing each diamond to a master set. Each letter grade represents a range of color and is a measure of how noticeable a color appears
The weight of a diamond is measured in carats. It is the easiest of the four characteristics to determine.
A carat is 200 milligrams (1/5 of a gram) and is divided into 100 points (like pennies to a dollar). Thus a half carat stone is a diamond of 50 points and is listed as 0.50 carat.
Clarity is determined by the number and size of internal characteristics (called inclusions) and external characteristics (called blemishes) which both occur naturally in diamonds. Small inclusions that are visible only under magnification are not likely to diminish the beauty of a diamond. The smaller the inclusion, the less likely that it will interfere with light as it passes through the diamond.
These grades contain minute inclusions so small they are difficult to locate under 10x magnification. Pinpoints, faint clouds, tiny feathers, bruises or internal graining characterize the VVS grades.
These grades contain minor inclusions of a size, number and location between those difficult to locate and those somewhat easy to locate under 10x magnification. Small included crystals, small feathers and distinct clouds characterize the VS grades.
These grades contain noticeable inclusions which are easily visible under 10x magnification. Diamonds in these grades may disclose inclusions to the unaided eye when placed table down on a white background, but rarely when viewed face up.
The imperfect categories contain inclusions which are obvious when viewed under 10x magnification and which may be visible to the unaided eye in the face-up position.
The Diamond Cellar is committed to sourcing our materials in an ethical and sustainable manner. We have a history of environmentally and socially responsible practices, and believe that sourcing our precious materials responsibly is of the utmost importance. Diamond Cellar has taken steps to assure that conflict diamonds do not enter our inventory. Diamond Cellar buys from countries that are participants in the Kimberley Process.