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NeverNoT was established in 2018 by Georgian born, London based friends Nina Dzhokhadze and Natia Chkhartishvili, who after many years in the luxury industry, decided to join forces to authentically honor their love for and dedication to high-quality jewelery for everyday life. NeverNoT’s style is synonymous to a colorful life - the kind of life we can never not enjoy. NeverNoT embodies an ‘always on’ philosophy - believing jewelry shouldn't spend most of its life in a box. And nor should you.