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RolexDatejust 31

Oyster, 31 mm, Oystersteel, white gold and diamonds

Price: $16,050

i
Rolex’s suggested retail price before applicable taxes. Prices can be modified at any time without notice.
Model availability



RolexDatejust 31

Oyster, 31 mm, Oystersteel, white gold and diamonds

Price: $16,050

i
Rolex’s suggested retail price before applicable taxes. Prices can be modified at any time without notice.
Model availability


Reference 278384RBR Model Case Oyster, 31 mm, Oystersteel, white gold and diamonds Bezel Set with diamonds Water-Resistance Waterproof to 100 meters / 330 feet Movement Perpetual, mechanical, self-winding Calibre 2236, Manufacture Rolex Power Reserve Approximately 55 hours Bracelet Oyster, flat three-piece links Dial Aubergine set with diamonds Certification Superlative Chronometer (COSC + Rolex certification after casing)

Aubergine Dial

The sunray finish creates delicate light reflections on many dials in the Oyster Perpetual collection. It is obtained using masterful brushing techniques that create grooves running outwards from the center of the dial.

Diamond-Set Bezel

Gem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweler, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting. Besides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.

White Rolesor

Gold is coveted for its luster and nobility. Steel reinforces strength and reliability. Together, they harmoniously combine the best of their properties. A true Rolex signature, Rolesor has featured on Rolex models since the early 1930s, and was trademarked as a name in 1933. It is one of the prominent pillars of the Oyster collection.

Model Availability

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.


Therefore, the availability of certain models may be limited. New Rolex watches are exclu-sively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.


Diamond Cellar is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.



How to Set Your Datejust 31

Synonymous with excellence and reliability, Rolex watches are designed for everyday wear, and de-pending on the model, perfectly suited for a wide range of sports and other activities. Built to last, these timepieces are characterized by their distinc-tive and timeless aesthetics. The Oyster Perpetual Datejust 31 is the expression of everlasting appeal. Learn more about this watch and how to set the time and date by watching the video.

The Oyster Perpetual Datejust is the archetype of the classic watch thanks to functions and aesthetics that never go out of fashion. This year, Rolex presents the Datejust 36 featuring new 'palm' and 'fluted' dial motifs. The palm motif evokes lush, vibrant tropical forests, while the fluted motif showcases the pattern found on a range of Rolex bezels that has become one of the brand’s signa-ture aesthetic styles.

Rolex DatejustThe Classic Watch of Reference


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