Create a custom design that she will instantly cherish and lastingly treasure.
We are aggregators of the world's finest brands, so you can expect nothign less when browsing our assortment of Swiss timepieces. Whether you're looking for a gift for someone else, or you're a seasoned timepiece collector shopping for yourself, you'll find the perfect watch here.
We have a long history of craftsmanship that continues today. We are jewelers in the true sense of the word, as we still manufacture and repair right here in our store.
The Diamond Cellar began as a humble repair shop in 1947, and is now one of the largest independent stores in the United States. We pride ourselves on our professional staff of goldsmiths, designers, graduate gemologists and diamond certificate holders who make the Diamond Cellar a world-class jeweler.
Forevermark, as part of The De Beers Group of Companies positively contributes to the protection of the natural world through the Diamond Route.
The Diamond Route is an award-winning initiative stretching across approximately 250,000 hectares and comprising of nine conservation sites, many of which are situated on De Beers’ properties.
These conservation areas host diverse wildlife, along with various research programs in partnership with international universities, welcoming students, scientists and academics with an interest in the natural world.
Piet Oosthuizen, Senior Manager, Ecology and De Beers Consolidated Mines says “Working in Ecology is a passion and it is a privilege to be entrusted with such huge conservation areas. The most rewarding aspects are successful game breeding, seeing the calves in huge herds, handling and relocation of game.”