Education is the Key. When you visit the Diamond Cellar to shop for a diamond, you will be served by someone who has made it his or her career to know about diamonds and jewelry. Every person that sells loose diamonds at the Diamond Cellar has passed at least the Diamond course through the Gemological Institute of America. These Graduate Gemologists and Diamond Certificate holders have the knowledge it takes to educate you about diamonds. That way, you will know exactly what you are getting and feel confident about your purchase. We are so sure we have better diamonds to offer at better prices, we invite you to shop and compare. You will see that nobody can sell you a more beautiful diamond at a better price than the Diamond Cellar.